CORE Diagnostic
How healthy is
your business,
really?
A 5-minute diagnostic that maps 15 dimensions of business health — and benchmarks your position against companies in your sector. No fluff. Just signal.
How to respond: Rate each statement based on what you actually observe in your business today — not where you aspire to be. Honest answers produce the most useful results.
15
Diagnostic dimensions
~5
Minutes to complete
1–10
Response scale
Step 1 of 7 — About You
Tell us about yourself
This personalises your report and situates your results within relevant peer patterns.
Step 2 of 7 — Your Company
About your company
Used to benchmark your results against comparable businesses in your sector.
Step 3 of 7 — Growth & Market
Growth & Market Position
Rate each statement 1 (strongly disagree) to 10 (strongly agree) based on what you observe today.
Q1 · Revenue Expansion
Revenue Expansion
Our company has experienced consistent revenue growth over the past year.
5
Strongly DisagreeStrongly Agree
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Q2 · Market Strength
Market Strength
Our company has a strong position in the market relative to competitors.
5
Strongly DisagreeStrongly Agree
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Q5 · Market Growth
Market Growth
Our company is effectively expanding or maintaining its market presence.
5
Strongly DisagreeStrongly Agree
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Step 4 of 7 — Financial & Strategy
Financial Health & Strategy
Rate each statement 1 (strongly disagree) to 10 (strongly agree).
Q3 · Financial Health
Financial Health
Our company's financials are strong, with manageable debt and good cash flow.
5
Strongly DisagreeStrongly Agree
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Q4 · Strategy Alignment
Strategy Alignment
Our company's daily operations are well-aligned with its long-term strategic goals.
5
Strongly DisagreeStrongly Agree
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Step 5 of 7 — Operations & Quality
Operations, Agility & Quality
Rate each statement 1 (strongly disagree) to 10 (strongly agree).
Q6 · Process Efficiency
Process Efficiency
Our company's operational process is streamlined and efficient.
5
Strongly DisagreeStrongly Agree
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Q8 · Business Agility
Business Agility
Our company is agile and able to adapt to market changes or disruptions.
5
Strongly DisagreeStrongly Agree
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Q9 · Quality Assurance
Quality Assurance
Our company has effective quality control measures in place.
5
Strongly DisagreeStrongly Agree
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Q10 · Tech Optimization
Tech Optimization
Our company is making effective use of technology to improve business processes.
5
Strongly DisagreeStrongly Agree
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Step 6 of 7 — Customer & Brand
Customer Experience & Brand
Rate each statement 1 (strongly disagree) to 10 (strongly agree).
Q7 · Customer Experience
Customer Experience
Our customers generally report high levels of satisfaction with our products or services.
5
Strongly DisagreeStrongly Agree
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Q11 · Customer Loyalty
Customer Loyalty
Our company has a high rate of customer retention.
5
Strongly DisagreeStrongly Agree
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Q15 · Brand Strength
Brand Strength
Our company maintains a strong and positive brand reputation.
5
Strongly DisagreeStrongly Agree
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Step 7 of 7 — People & Innovation
People, Innovation & Communication
Rate each statement 1 (strongly disagree) to 10 (strongly agree).
Q12 · Employee Satisfaction
Employee Satisfaction
Our employees are generally satisfied and engaged in their work.
5
Strongly DisagreeStrongly Agree
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Q13 · Product Innovation
Product Innovation
Our company is continually innovating and updating its products or services.
5
Strongly DisagreeStrongly Agree
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Q14 · Team Communication
Team Communication
There is effective communication between different departments and levels of management in our company.
5
Strongly DisagreeStrongly Agree
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Analysing your results…
Benchmarking your responses against peer data and computing your business health profile.